Senior UX Designer
zackgort.com
zack@reasonably.cc
linkedin.com/in/zackgort
Managed corporate website with a focus on developing strategic content and product roadmap.
Introduced forward-thinking practices to transition third-party integrations and refine live event management and product demos.
Facilitated seamless collaboration across Marketing, Sales, and Product teams by centralizing campaign management.
Leveraged expertise in Contentful, Jira, and digital content management.
Built strong, cross-departmental relationships that enriched strategic initiatives.
Incredible company with a powerful product, though still burdened by operational silos and a top-weighted organizational structure.
Served as Product Lead with BNY Mellon-Pershing X, guiding a team through a complex rethinking of the client's broad product ecosystem.
Delivered data-driven improvements to the design system, driving measurable UX outcomes.
Coordinated multi-track efforts across Agile teams, securing contract extensions through impactful design strategy and prototype development.
Utilized robust UX methodologies and design principles to enhance digital products.
Fostered strong communication and teamwork to drive innovative design solutions.
BNY Mellon - Pershing X had evolved from a comprehensive, but cluttered array of applications to a centralized and interconnected ecosystem using a modular canonical design system.
Lead UX & interactive designer partnering with strategists, developers, and as client POC, charged with producing an optimized B2B strategy for TikTok For Business.
Conducted workshops and internal knowledge-sharing sessions on Information Architecture (for Contentful), Modular Design Systems, and designing within a headless CMS.
Adopted the role of strategist, responsible for competitive landscape audits, market research, and feature-development oversight.
Enhanced design frameworks through strategic insights and iterative methodologies.
Encouraged cross-team collaboration and creative problem-solving.
There was a fine balance we needed to maintain between brand experiences towards supporting B2B engagement. Additionally, there was internal and client enlightenment in migrating into a headless CMS.
Owned UX throughout every phase of the build (from discovery to research, to high-fidelity prototyping, to a complete modular design system).
Pioneered a modular component-based framework optimized for on-the-go mobile e-commerce with a future-ready navigation and taxonomy schema.
Delivered on design deliverables within an aggressive 12-week contract. Shipped it successfully.
Exhibited strategic thinking and technical execution in design, strategy, and hand-off.
Collaborated efficiently with cross-functional teams and agency leadership to meet project objectives.
I enjoyed the autonomy to push creative limits. The agency had a formula, but when the formula didn't fit the client's needs, out-of-the-box thinking brought them back into the fold.
Contract opportunity with Huge responsible for defining the end-to-end user experience and booking flow for Sentral Lifestyle Apartments.
Consulted on Brand Activation Strategy and Competitive Analysis which informed UX Strategy.
Responsible for a critical set of UX flows for a luxury/lifestyle booking client, working with limited access to resources, and delivering on time what ultimately shipped.
Competitive Landscape Analysis, UX Research, Information Architecture, User Flow.
I would love to say that I collaborated closely across a large multi-disciplinary agency team, but I was a contractor with a single albeit all-encompassing task.
A small, but critically important cog in a Huge wheel.
UX Manager leading full-spectrum Salesforce e-commerce builds, supporting B2B+B2C clients including: (Aquasana, Hardinge, Simpson Strong-Tie, West Marine, YETI).
Our clients had unique challenges ranging from consumer conversion funnel optimization to post-sale re-engagement strategies, to managing deep inventories for B2B operations.
Functioned as primary UX strategy and design resource involved with every phase of the project.
Information Architecture, Salesforce Solutions Architecture, Design Systems.
Livearea was acquired by PFSweb just at the impetus of the pandemic, which introduced new challenges to ways of working both internally and client dynamics.
My time at Livearea offered me unprecedented opportunity for growth. I was enabled by my position to lead. I listened to our clients and delivered on some exceptionally perplexing business objectives/challenges.
Focused on building upon our SaaS E-Commerce platform through direct client relationships and platform user data.
Spearheaded iterative design methodologies and data insights to expand on platform features and client business objectives.
Streamlined developer hand-offs and optimized design workflows for efficiency. Napkin sketches and a casual chat with our in-house developers were usually all that were needed.
Specialized in Information Architecture, Data Analysis, Design Systems, Research, UX Technical Writing.
Collaborated closely with diverse client teams including Century 21 Fashion, WoodCraft, Paragon Sports, Rachel Roy, Lime Crime, Worldwide Stereo.
Hands-down the best work environment and experience I have ever enjoyed. The Workarea platform was ultimately sold and workforce dispersed.
Specialized in Lean UX methodologies in a true-to-form scrum-led Agile environment designing for FinTech and iOS digital products.
Whiteboard sessions, wireframes in Balsamiq, Trello boards and sprint cycles, all towards MVP and post-launch upkeep.
Agency leadership set exceptional standards of execution through all phases of a project. While every project started on a whiteboard, the end results consistently redefined paradigms.
Lean UX, Agile workflow, Information Architecture, Product Design Systems.
Collaborated closely with in-house development team, user experience researchers, PMs, and agency leadership.
"Trust the process" is a phrase popularized in Philadelphia, and it most certainly applies to O3 World. Their disciplined and focused environment served as the impetus of a shift in my career focus.
160OVER90 was the preeminent design agency in the .EDU space; providing full-service capabilities (agency creative, photo/video, and interactive)
As one of just two Interactive Designers, we were responsible for the full-spectrum builds for each of our .EDU partners.
Our efforts included specialization in Information Architecture, Interactive & ADA-Compliant Design Systems.
Information Architecture, Wireframe Prototyping, UI Design Systems, Creative Copywriting, Visual Design.
Client-facing creative lead working with .EDU clients and one-off projects for Comcast and The Philadelphia Eagles.
Here, I became a specialist in Information Architecture and ADA-compliance. I successfully translated visual design and brand guidelines into usable and engaging digital experiences.
Major: 3D Animation & Motion Graphics
{Incomplete Degree}
Foundation in digital media arts, technical prototyping, and most importantly, learning the craft of meaningful storytelling.
“Zack has a deep connection to emotions, imagination, and sensitivity—the quintessential idealist. His greatest strength is his depth of sensitivity and empathy, which allows him to give voice to human connections in a way that works with people on a profound level. Zack brings fresh perspective to things when I felt in a rut—a great person to work with.”
“Zack is one of the most talented, hard-working, and knowledgeable individuals I have had the pleasure of working with. He fosters communication not only between us but also with the whole team, setting them up for success. He always gives his best and more. I truly enjoyed working with him, and I feel he should be recognized for his tremendous effort and for being such a great team player."