AmericanMuscle
// Site Design & Branding Concepts
Proposal for a re-design of AmericanMuscle's site. The bold design engages site visitors, while also lending itself to a platform ideal for e-commerce practices. Included in this comp, is a revamped logo concept; as well as concepts for branding and identity. Intelligent application of brand colors allow for an intuitive user experience.
The end result - A design that respectfully nods to the Mustang's famed era; while also maintaining a modern appeal. The overall effect creates a distinct brand personality separate from that of Ford and AmericanMuscle's competitors.
AmericanMuscle
// Branding Concept
An inherent challenge that comes with aftermarket retail is that the business is reliant on an independant product. The above image shows a proposal for a stylistic approach meant to distinguish AmericanMuscle's brand from its competitors; and more importantly, of Ford.
AmericanMuscle
// Branding Concept
An inherent challenge that comes with aftermarket retail is that the business is reliant on an independant product. The above image shows a proposal for a stylistic approach meant to distinguish AmericanMuscle's brand from its competitors; and more importantly, of Ford.
Halo Custom Guitars
// Site Re-Design
Halo Guitars panders to a niche market of underground 'Metal' guitar players and enthusiasts. As such, this design is geared specifically for that demographic while maintaining a clean (albiet grungy) layout and design.
Hotwire Communications
// Site Design
Hotwire Communications provides advanced fiber optic services to multi-family living environments (apartment complexes, housing developments, etc.). Since their primary competition is headquartered only a few miles away, it was critical that the Hotwire website (and brand) maintained a friendly and fresh personality geared for their focused consumer base.
Sonata Restaurant
A contemporary American BYOB set in the heart of Liberties Walk in Northern Liberties, Philadelphia.
Epcot Crenshaw
Client based his business around up-and-coming 'Green' tech, and wanted the logo to encompass that model. 3-dimensionality was a requisite, plus a 'crystal' look was desired.
Sunflower Cafe
Logo for a quaint local coffee shop and bakery.
The logo shows a textural quality that provides a foretaste of the savory home-style selection available at Sunflour Cafe.
Da Vinci
// Pencil
Study of a master drawn from memory.
African Mask
// Pencil
A study in texture and detail.
